Athara Adventures co-founders leading a women’s hiking retreat in Europe.

The Women Behind Athara

Athara Adventures is led by three women who work together in close partnership, bringing care, skill, and shared responsibility to every experience.

Anna, Seoka, and Sarah each bring different strengths and ways of seeing, but it is their collaboration that shapes Athara Adventures.

Their leadership is grounded in trust built over time, a shared set of values, and a genuine enjoyment of working together. This creates a tone that is warm and lively as well as thoughtful and steady.

People often comment on the feeling of ease that comes from being with our team. There is space for laughter and lightness alongside depth and care. Attention is paid not only to where you are going, but to how it feels to be there, as an individual and as part of a group.

Athara Adventures’ work is women-led and shaped by women’s perspectives, while welcoming people of all genders who feel drawn to this way of travelling, reflecting, and growing. Leadership is shared, and nothing essential is held by one person alone.

Below, you can meet each founder individually and learn more about the paths and experiences that shape how they lead our retreats, tours, and coaching work.

Seoka, co-founder of Athara Adventures, with her mountain bike on a woodland trail.

Seoka Salstrom
Holds the inner terrain.

Seoka brings psychological depth, discernment, and a steady capacity to stay with complexity. Her work is grounded, humane, and quietly rigorous, shaped by decades of experience walking alongside people through challenge, change, and growth.

Sarah hiking on a mountain trail in Europe with trekking poles.

Sarah Newell
Holds meaning, context, and direction.

Sarah brings clarity through history, landscape, and thoughtful leadership. She has a gift for helping people orient themselves in unfamiliar places, both externally and within, and for making meaning feel accessible and alive.

Anna, co-founder of Athara Adventures, on a snowy forest trail in Norway.

Anna Berez
Creates the experience itself.

Anna brings vitality, operational care, and intuitive decision-making. She is attentive to the details that allow an experience to flow with ease, ensuring that people feel supported, safe, and free to fully arrive.

Begin your Athara experience

  • an image with a path depicting your next experience with Athara

    1. Consider your needs

    Retreats, guided holiday or personal coaching.

  • a hand reaching out in nature, illustrating the potential for an exciting experience with athara

    2. Start a conversation

    A quick call helps us understand what you are seeking and recommend the best fit.

  • a group of women on a hiking holiday

    3. Join us on your next chapter

    Experience meaningful personal growth in extraordinary landscapes.